startup-business-analyst-financial-projections

Marketing & Croissance

Create detailed 3-5 year financial model with revenue, costs, cash

Documentation

Financial Projections

Create a comprehensive 3-5 year financial model with revenue projections, cost structure, headcount planning, cash flow analysis, and three-scenario modeling (conservative, base, optimistic) for startup financial planning and fundraising.

Use this skill when

●Working on financial projections tasks or workflows
●Needing guidance, best practices, or checklists for financial projections

Do not use this skill when

●The task is unrelated to financial projections
●You need a different domain or tool outside this scope

Instructions

●Clarify goals, constraints, and required inputs.
●Apply relevant best practices and validate outcomes.
●Provide actionable steps and verification.
●If detailed examples are required, open resources/implementation-playbook.md.

What This Command Does

This command builds a complete financial model including:

1.Cohort-based revenue projections
2.Detailed cost structure (COGS, S&M, R&D, G&A)
3.Headcount planning by role
4.Monthly cash flow analysis
5.Key metrics (CAC, LTV, burn rate, runway)
6.Three-scenario analysis

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Model Inputs

Ask the user for essential information:

Business Model:

●Revenue model (SaaS, marketplace, transaction, etc.)
●Pricing structure (tiers, average price)
●Target customer segments

Starting Point:

●Current MRR/ARR (if any)
●Current customer count
●Current team size
●Current cash balance

Growth Assumptions:

●Expected monthly customer acquisition
●Customer retention/churn rate
●Average contract value (ACV)
●Sales cycle length

Cost Assumptions:

●Gross margin or COGS %
●S&M budget or CAC target
●Current burn rate (if applicable)

Funding:

●Planned fundraising (amount, timing)
●Pre/post-money valuation

Step 2: Activate startup-financial-modeling Skill

The startup-financial-modeling skill provides frameworks. Reference it for:

●Revenue modeling approaches
●Cost structure templates
●Headcount planning guidance
●Scenario analysis methods

Step 3: Build Revenue Model

Use Cohort-Based Approach:

For each month, track:

1.New customers acquired
2.Existing customers retained (apply churn)
3.Revenue per cohort (customers × ARPU)
4.Expansion revenue (upsells)

Formula:

MRR (Month N) = Σ across all cohorts:
  (Cohort Size × Retention Rate × ARPU) + Expansion

Project:

●Monthly detail for Year 1-2
●Quarterly detail for Year 3
●Annual for Years 4-5

Step 4: Model Cost Structure

Break down operating expenses:

1. Cost of Goods Sold (COGS)

●Hosting/infrastructure (% of revenue or fixed)
●Payment processing (% of revenue)
●Variable customer support
●Third-party services

Target gross margin:

●SaaS: 75-85%
●Marketplace: 60-70%
●E-commerce: 40-60%

2. Sales & Marketing (S&M)

●Sales team compensation
●Marketing programs
●Tools and software
●Target: 40-60% of revenue (early stage)

3. Research & Development (R&D)

●Engineering team
●Product management
●Design
●Target: 30-40% of revenue

4. General & Administrative (G&A)

●Executive team
●Finance, legal, HR
●Office and facilities
●Target: 15-25% of revenue

Step 5: Plan Headcount

Create role-by-role hiring plan:

Reference team-composition-analysis skill for:

●Roles by stage
●Compensation benchmarks
●Hiring velocity assumptions

For each role:

●Title and department
●Start date (month/quarter)
●Base salary
●Fully-loaded cost (salary × 1.3-1.4)
●Equity grant

Track departmental ratios:

●Engineering: 40-50% of team
●Sales & Marketing: 25-35%
●G&A: 10-15%
●Product/CS: 10-15%

Step 6: Calculate Cash Flow

Monthly cash flow projection:

Beginning Cash Balance
+ Cash Collected (revenue, consider payment terms)
- Operating Expenses
- CapEx
= Ending Cash Balance

Monthly Burn = Revenue - Expenses (if negative)
Runway = Cash Balance / Monthly Burn Rate

Include Funding Events:

●Timing of raises
●Amount raised
●Use of proceeds
●Impact on cash balance

Step 7: Compute Key Metrics

Calculate monthly/quarterly:

Unit Economics:

●CAC (S&M spend / new customers)
●LTV (ARPU × margin% / churn rate)
●LTV:CAC ratio (target > 3.0)
●CAC payback period (target < 18 months)

Efficiency Metrics:

●Burn multiple (net burn / net new ARR) - target < 2.0
●Magic number (net new ARR / S&M spend) - target > 0.5
●Rule of 40 (growth% + margin%) - target > 40%

Cash Metrics:

●Monthly burn rate
●Runway in months
●Cash efficiency

Step 8: Create Three Scenarios

Build conservative, base, and optimistic projections:

Conservative (P10):

●New customers: -30% vs. base
●Churn: +20% vs. base
●Pricing: -15% vs. base
●CAC: +25% vs. base

Base (P50):

●Most likely assumptions
●Primary planning scenario

Optimistic (P90):

●New customers: +30% vs. base
●Churn: -20% vs. base
●Pricing: +15% vs. base
●CAC: -25% vs. base

Step 9: Generate Financial Model Report

Create comprehensive markdown report with tables:

Section 1: Executive Summary

●3-5 year financial snapshot
●Key metrics at scale
●Funding requirements

Section 2: Model Assumptions

●Revenue model and pricing
●Growth assumptions
●Cost structure assumptions
●Headcount plan summary

Section 3: Revenue Projections

Monthly/quarterly tables showing:

| Month | New Customers | Total Customers | MRR | ARR | Growth % |
|-------|---------------|-----------------|-----|-----|----------|

Section 4: Cost Breakdown

| Department | Year 1 | Year 2 | Year 3 | % Revenue |
|------------|--------|--------|--------|-----------|
| COGS       | $X     | $Y     | $Z     | XX%       |
| S&M        | $X     | $Y     | $Z     | XX%       |
| R&D        | $X     | $Y     | $Z     | XX%       |
| G&A        | $X     | $Y     | $Z     | XX%       |

Section 5: Headcount Plan

| Department | Current | Year 1 | Year 2 | Year 3 |
|------------|---------|--------|--------|--------|
| Engineering| X       | Y      | Z      | W      |

Section 6: Cash Flow Analysis

| Quarter | Revenue | Expenses | Net Burn | Cash Balance | Runway |
|---------|---------|----------|----------|--------------|--------|

Section 7: Key Metrics

| Metric | Year 1 | Year 2 | Year 3 | Target |
|--------|--------|--------|--------|--------|
| CAC | $X | $Y | $Z | <$A |
| LTV | $X | $Y | $Z | >$B |
| Burn Multiple | X | Y | Z | <2.0 |

Section 8: Scenario Analysis

| Scenario | Year 3 ARR | Customers | Burn | Runway |
|----------|------------|-----------|------|--------|
| Conservative | $Xم | Y | $Z | W mo |
| Base | $X | Y | $Z | W mo |
| Optimistic | $X | Y | $Z | W mo |

Section 9: Funding Requirements

●Amount needed
●Use of proceeds breakdown
●Milestones to achieve
●Expected valuation impact

Section 10: Validation

●Sanity checks performed
●Benchmark comparisons
●Risk factors
●Assumptions to monitor

Step 10: Save Model

Offer to save as markdown file:

●Suggest filename: financial-projections-YYYY-MM-DD.md
●Include note that user can convert to Excel/Sheets
●Provide formulas for key calculations

Financial Model Best Practices

Do:

●Use cohort-based revenue model
●Include 3 scenarios
●Show monthly detail (Year 1-2)
●Calculate key metrics
●Validate against benchmarks
●Document all assumptions
●Show cash flow and runway
●Include fundraising milestones

Don't:

●Be overly optimistic on growth
●Underestimate costs
●Forget fully-loaded compensation
●Ignore cash timing
●Skip scenario analysis
●Use static headcount
●Forget to validate

Integration with Other Commands

Pairs well with:

●/market-opportunity - Use SOM for revenue ceiling
●/business-case - Include projections in business case

Example Usage

User: /financial-projections

Claude: I'll create a comprehensive financial model for your startup. Let me gather the key inputs.

What's your business model?
→ "B2B SaaS, subscription-based"

Current state?
→ "$50K MRR, 100 customers, 5-person team, $500K cash"

Growth assumptions?
→ "Expect 15% MoM growth, 10% monthly churn, $500 ACV"

[Claude builds complete model with all sections]

Notes

●Model building takes 45-90 minutes
●Results in comprehensive planning tool
●Update monthly to track vs. actuals
●Share with investors and board
●Use for fundraising decks
●Basis for budget and hiring decisions
Utiliser l'Agent startup-business-analyst-financial-projections - Outil & Compétence IA | Skills Catalogue | Skills Catalogue